Contact the desk · Staten Island, NY
Six weeks from now, a writer is quoting your head brewer.
It starts with one message: the release date and what’s in the glass. We reply within one business day with the campaign we’d run — $450, $865 or $1,400 — and a start date that lands well ahead of your embargo.
Find your inbox
Which side of the pitch are you on?
A PR desk hears from makers, writers and the trade. Same phone, same inbox — but the right subject line gets you to the right answer faster.
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You’ve got a launch
Breweries · distilleries · cideriesNew release, anniversary drop, first barrel program, taproom opening. Tell us the date and where it pours or ships, and we’ll come back with the campaign that fits and the price — no discovery-call maze.
Use the brief form Brief the desk -
You’re on deadline
Writers · editors · podcastersNeed a sample, a hi-res can shot, a tech sheet or twenty minutes with a head distiller for one of our clients? Say which brand and when you file. We route it straight to the maker the same day.
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You buy or distribute
Distributors · retailers · tradeSeen a client in the trade press and want sell sheets or a buyer contact? We’ll pass you to the right person at the brewery, distillery or cidery — we don’t broker, we just make the intro clean.
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You’re mid-campaign
Current clientsWriter replied, sample went missing, embargo needs to move? Call the desk. Anything time-sensitive during a pitch run beats an email thread every time.
Fastest route Call (860) 508-5198
The brief
Tell us what’s in the glass
Four minutes, tops. Only name, email and the release are required — the rest just helps us come back with a sharper answer.
Release-date planner
Work backwards from the tap-off
Drop in your release date. We’ll run it against the same five-week rail every Launch Kit rides, plus the earlier window seasonal roundups need.
85 daysuntil you need to book the full rail
Full runway. You can still make the seasonal roundups — that’s Launch Kit territory ($1,400).
Your launch docket
| Seasonal roundup pitch windowRoughly 15 weeks out | |
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| Book Kettle & Lantern bySix weeks out, full rail | |
| Tasting briefWeek 0 | |
| Release draftedWeek 1 · two revision rounds | |
| Media list builtWeek 2 | |
| Pitch run opensWeeks 3–4 · samples out 10 days ahead | |
| Embargo lifts, 6:00am ETLaunch day |
For the brief call
Have these on the table
None of it has to be polished. A phone photo of the tech sheet beats a perfect PDF next week — we’d rather start Monday.
The tech sheet
ABV or proof, IBU, grain or mash bill, fruit and varieties, barrel history.
Date + footprint
The release date and every state or market where it pours, ships or sits on shelf.
Three to six photos
Can or bottle, the people, the room it’s made in. No photos yet? Bring a photo budget instead.
The maker, 30 minutes
Head brewer, distiller or cidermaker. The best angle is almost always in how they talk about it.
Sample count
How many cans or bottles you can spare for writers, and whether they need a cold pack.
Past press
Anything already sent or published, so no writer gets the same story from you twice.
The desk, in person
Dropping off cans? Ring ahead.
The desk is on 72Nd Ave in Staten Island. Most campaigns run entirely by phone and email, but if you’re bringing samples or a case for the tasting brief, call first so someone’s here to sign for it — and to open one.
Staten Island, NY 10305 Plot the sample run
| Monday – Friday | 8:30am–6pm |
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| Saturday – Sunday | Closed |
